Donjek + Ainsley Shea:
NAvigating the public right-of-way
Rapidly expanding Public Right-of-Way opportunities require proactive, smart communications and expertise to deliver the best possible return for any opportunity.
Changes in technology, growing demand for great locations, and emergence of the sharing economy are blurring the distinction between public and private property. Where these interests converge or overlap, there are opportunities for companies, non-profit organizations and interest groups to leverage this “right-of-way” in new, exciting ways. Population and investment growth in cities, accelerating technological change, the boom of the “sharing economy,” and public-sector budget pressures are reshaping the way these public assets are managed.
Our Right-of-Way Consulting delivers proactive planning, process guidance and communications strategies and tools necessary to successfully access opportunities in infrastructure, building methods, financial incentives or subsidies, and, ultimately, consumer behavior underlying successful development opportunities.
Right-of-Way issues influence the development process with public/private partnerships, particularly where changing conditions can create business opportunities. Examples include shared mobility (app-based cars, scooters), laying fiber-optic cable during major infrastructure projects, new entrant airlines seeking access to airport gates, kiosk providers requiring approvals, and firms invested in innovative stormwater management approaches not yet permitted universally.
Get into your next project with the best strategy and partnership possible: Donjek + Ainsley Shea.
Donjek + Ainsley Shea Strategy, Development and Communications Services
Site Evaluation: Review of location and market characteristics, as well as proximity to amenities and projected investments nearby
Site Contamination & Clean Up: Assistance identifying and procuring funds for testing and remediation of polluted sites
Finance: Support for raising and structuring equity and debt for projects or for funds pursuing development of a portfolio of property
Public/Private Partnerships: Includes tax increment financing (TIF) Opportunity Zones, and other sources as available in a given jurisdiction
Negotiation & Consulting: Providing bridges to value in the specific context of each project, which vary widely by location, building program, objective and developer type
Strategy, Positioning and Branding: Intelligently evaluating, positioning, designing and extending brands to maximize marketplace opportunity
Digital Strategies and Social Media: Complete digital platforms including websites, social media strategies and content, and Google AdWord campaigns
All-Encompassing Creative Execution: Top-to-bottom strategic creative executions that work hard – digital, print, video, broadcast; complete in-house capability
Channel Strategies and Paid Media: Intelligent and impactful strategies for all Key Audience groups and business targets with completed sales strategy communications support
Media Relations: Strategic planning – and execution on the basics and impact tactics like constituent activation communications to drive interest in development projects